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IDS LEADERSHIP
Thao Pham
Head of Product & UX
AI product strategy · Enterprise UX · Workflow design
Background
Thao leads product and UX at IDS Software, focused on designing AI experiences that real enterprise users actually adopt. Thao has shipped AI workflow products into operations, support, and back-office teams across multiple industries.
Areas of Expertise
- Enterprise product design
- AI UX patterns
- Workflow integration
- Adoption design
- Product strategy
Career Journey
- 2024Head of Product & UX· IDS Software
- 2021Lead Product Designer· IDS Software
- 2017Product Designer· B2B SaaS company
- 2013UX Designer· Digital agency
Leadership Philosophy
“AI products fail when they ask employees to switch contexts. The work is to put AI inside the tab they already have open.”
Message to Customers
A great AI Agent is one your team forgets they are using because it just makes their work better. That is the bar we design to.
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